WOW Dreamcoat- Keratin in a Bottle???

Have you tried our BEST SELLING product of 2020 yet?

Let me tell you- this incredible product has been FLYING off of our shelves… we can’t find a single person that doesn’t benefit from this product!


Dreamcoat, or “WOW” as we’ve coined it has become a staple on our back bar, and should become a staple on your vanity as well.

What is it?

WOW provides anti-humidity protection that can last 3-4 shampoos! It transforms all hair types to a silky, glossy feel with improved manageability and shine. Do you see why we love it yet? WOW has all the benefits that you would receive from a $200+ keratin service, but without the commitment of sitting in a salon for hours or having to deal with upkeep! Just keep in mind, these benefits will only last about 3-4 shampoos.

Who should use it?

WOW is perfect for anybody who’s hair is affected by humidity: frizzy, wavy, curly or coily hair. Perfect for coarse, dry or dehydrated hair. WOW is perfect if you have color-treated or keratin-treated hair. And guess what, this product is also perfect for use on wigs, extensions and hair pieces. Basically, there’s no one this product isn’t perfect for.

How do I use it?

Requires blow drying to activate. The heat is the secret weapon to activate the benefits of the product. Shampoo, condition, and then towel dry. Divide your hair into sections, & spray liberally and evenly on DAMP hair. (Do not apply other styling products while the hair is wet, you can apply styling products after completing the Dream Coat blow dry.) For best results, use every 3-4 shampoos.

Okay, you sold me, where do I buy it?

Stop by Elements of Style anytime! We order at least 20 at a time because our guests love it so much. If it’s not in stock, we’ll write you on our waiting list and give you a call when it comes in.

Can’t stop in? No worries! Check out our online store for all the same amazing products you can find in-store:

Sara, Level 2 Stylist, Elements of Style Eldersburg

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